So you say you’re not so sure about BRI. Or ESG or SRI or the FBI for that matter. But you’re OK with NCIS. Cause you’re a Mark Harmon fan. Or a fan of that guy who used to be on Quantum Leap.
But I bet you’re already doing SRI without even knowing it. Remember, SRI is just investing in things you believe in, or not investing in things that you don’t believe in. Or trying to change a company’s behavior by hitting them in the wallet.
Did you ever decide not to use a particular product because you felt the company treated you poorly. Yeah…I can think of a few airline experiences where I swore I’d never use them again.
The point being, they won’t get my money. And if enough other folks feel the same way I do, then maybe, just maybe, we can hit them where it hurts, in the profit column, and they’ll stop cramming more seats into a cabin than is physically possible.
That could be considered a form of SRI.
Or how about this. Let’s say you’re a meat lover. There’s nothing better than a medium-rare filet mignon with a loaded baked potato. Not likely you’re going to invest in fake meat companies, no matter how well they may perform. That’s not your thing. You don’t believe in it. Why would you want to profit from it?
Or maybe you go out of your way to find a well run fast food company where the order taker actually looks you in the eye and genuinely seems pleased to serve you. Where they don’t tell you to park it while they complete your order after efficiently rolling through the fastest drive thru line around.
You’re voting with your wallet. Now if only Chik FIl-A was publicly traded, we could become part owners too.
You can see, if you’re already doing a form of SRI in your everyday life, it’s not such a different approach to doing BRI. You’re leaving out from your investments the companies that don’t fit in with your values, seeking out the ones that do, and possibly trying to change behavior of some through a little shareholder activism.
Even Agent Gibbs would find this a worthy investigation.